Appendix 8.3 Comparison between NextGen.LX and Conventional Knowledge Management

Basic Paradigm

DimensionConventional Knowledge ManagementSocial Learning Design
Concept of knowledgeKnowledge as an object that is stored, transferred and appliedKnowledge as an emergent process that is continuously co-constructed in social interactions.
Understanding of learningIndividual knowledge acquisition through content acquisitionCollective intelligence development through structured social learning processes.
Central mechanismCodification and distribution of explicit knowledgeOrchestration of productive social dynamics for knowledge generation.
Theoretical foundationInformation processing, taxonomies, best practice archiving (Hansen et al., 1999)SECI model (Nonaka), conversational framework (Laurillard), systems theory (Luhmann).

Architecture and Infrastructure

DimensionConventional Knowledge ManagementSocial Learning Design
Technological roleRepository systems (intranets, wikis, document management)AI as a social operating system, infrastructure for collective intelligence
Primary functionStoring, searching and finding documented knowledgeSpace for uncertainty, conflict and emergent thinking
Quality criterionCompleteness, timeliness and accessibility of the knowledge baseEpistemic value of contributions, productivity of social dynamics
Structural principleHierarchical categorization, taxonomies, tagsFunctional decoupling of status and contribution, temporal exposure

Organisational Logic

DimensionConventional Knowledge ManagementSocial Learning Design
StatusbehandlungExpertise-based authority determines knowledge validityStatus becomes functionally invisible; contributions weighted according to learning value
FehlerkulturErrors as knowledge deficits, to be avoided through better documentationErrors as an epistemic resource, algorithmically valorized
UnsicherheitProblem to be solved through more informationFunctional resource that is structurally maintained
Skalierungs-mechanismusMore content, broader distribution, better search functionsReplicable design patterns for learning processes, internalized process competence

Psychological Safety

DimensionConventional Knowledge ManagementSocial Learning Design
TreatmentCultural aspiration, not addressed or treated as a separate HR issueSystem property, architecturally operationalized
MechanismNormative appeals, dependent on leadershipStructural design principles,  technologically guaranteed
VulnerabilityMoral virtue (often implicitly expected, rarely enabled)Functionally necessary and structurally rewarded
VoiceVoluntary contributions in forums/communitiesEpistemically weighted participation as a  system norm

Learning Processes

DimensionConventional Knowledge ManagementSocial Learning Design
Learning unitDocuments, modules, best practicesLearning activities, visually composed in storyboards
Learning modeAcquisition (reading, completing e-learning courses)Construction (collaborative design, dialogic learning)
Knowledge transferPush (distribution) or pull (search)Conversion between tacit and explicit (SECI)
Design responsibilityCentral knowledge managers or L&D departmentTeams themselves, supported by visual storyboard tools
ReuseCopy-paste of documents and templatesAdaptation and remix of learning process patterns

Role of AI

DimensionConventional Knowledge ManagementSocial Learning Design
AI functionIntelligent search, recommendation algorithms, chatbots for FAQsSocial operating system: evaluation of epistemic value, synthesis of polyphony, productive conflict mediation
Optimization goalRelevance of search results, content personalizationQuality of collective sensemaking processes
Interaction modeHuman asks, AI answers (tutorial)AI provides space for human collective reasoning and planning
Value criterionAccuracy, precision, recallEpistemic contribution, diversity of perspectives, productive tension

Leadership Role

DimensionConventional Knowledge ManagementSocial Learning Design
Primary functionKnowledge provision, demonstration of expertiseShaping learning conditions, narrative leadership
AuthorityHierarchical (who knows the most?)Curatorial (who connects learning with effectiveness?)
Core competenceConveying specialist knowledge, establishing best practicesStoryboarding, adaptive moderation, hybrid intelligence
Relationship to uncertaintyMinimizing through expertiseMaintaining productivity through structural safety

Metrics and Success

DimensionConventional Knowledge ManagementSocial Learning Design
Primary metricsNumber of documents, download rates, usage statisticsInnovation output, decision-making quality, time-to-competency, transformation success
Success indicator‘All relevant information is documented and retrievable’‘Teams can learn in a self-organized manner even in uncertain situations’
ROI calculationTime savings through faster information retrievalProductivity gains through structural psychological safety (12-27% innovation, 25-40% problem-solving speed)
Quality criterionCompleteness of the knowledge baseorganizational learning ability as a strategic resource

Dynamics of Scaling

DimensionConventional Knowledge ManagementSocial Learning Design
Scaling logicLinear: More content → More users → Higher costsExponential: Design patterns become organizational resources
BottleneckCentralized content production, curation, updatingInitial design competence development (then internalized)
DependencyBy knowledge managers, taxonomy architects, content creatorsFrom structural architecture (once implemented, self-sustaining)
Cost structureRising operating costs as growth increasesDeclining marginal costs through internalization

Organizational Outcomes

DimensionConventional Knowledge ManagementSocial Learning Design
Primary benefitsEfficiency through access to informationEffectiveness through collective intelligence
Learning speedLimited by content production and distributionLimited by structural learning ability (significantly faster)
AdaptabilityReactive (document first, then apply)Proactive (learning while doing)
Competitive advantageShort-term, imitableLong-term, competence as a strategic asset
TransformabilityLimited (70% failure rate, McKinsey 2023)Increased (3.5 times higher success rate)

Limitations

DimensionConventional Knowledge ManagementSocial Learning Design
Main weaknessTacit knowledge remains unrecorded; social barriers to learning remain unaddressedRequires courage and commitment to cultural shift and leadership’s future skills development
Typical failure‘Knowledge graveyards’: no one uses the repositories, social transfer to the working world is insufficientRisk of superficial implementation without deep structural anchoring
PrerequisitesTechnical infrastructure, discipline for documentationCommitment to psychological safety, diverse and inclusive teams
What is not resolvedSocial costs of learning, status dynamics, voice withholding, organizational innovation and transformationExternal knowledge & skill-acquisition via standardized training still necessary

Integration with traditional knowledge management

Important to note: Social learning design does not replace conventional knowledge management , but rather addresses its blind spots. The ideal integration is traditional KM for explicit, codifiable knowledge (compliance, facts) and social learning design for tacit knowledge conversion, i.e. for complex problem solving, process modelling and innovation under uncertainty. This combination enables efficient management of consolidated knowledge (KM), rapid generation of new knowledge under uncertainty, and the structural transfer of emerging insights into documented knowledge.

These tables illustrate that social learning design is not an incremental update of knowledge management, but a fundamental paradigm shift from managing knowledge to enabling learning.

Additional References

Hansen, M. T., Nohria, N., & Tierney, T. (1999). What’s your strategy for managing knowledge? Harvard Business Review, 77(2), 106–116.

Nonaka, I., & Konno, N. (1998). The concept of “Ba”: Building a foundation for knowledge creation. California Management Review, 40(3), 40–54. https://doi.org/10.2307/41165942


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